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AI & the Role of Executive Assistants

Sat, 12 Jul 2025 17:23:55 GMT

How AI will benefit Executive Assistants in their Jobs

In today's fast-paced business environment, the role of an Executive Assistant (EA) is more crucial than ever. With the advent of Artificial Intelligence (AI), EAs can now leverage cutting-edge technology to enhance their efficiency and effectiveness. AI is set to revolutionise the way EAs work, offering numerous benefits that will transform their daily tasks and overall job satisfaction.

One of the most significant advantages of AI is its ability to automate routine tasks. From scheduling meetings to managing emails, AI-powered tools like Microsoft Power Automate and Zapier can handle these repetitive activities, freeing up valuable time for EAs to focus on more strategic responsibilities. This automation not only increases productivity but also reduces the risk of human error.

AI also excels in data analysis and management. EAs can utilise AI to gather, process, and analyse large volumes of data quickly and accurately. Tools like Microsoft Co-Pilot and Google Gemini enable them to provide insightful reports and make informed decisions, thereby enhancing their support to executives. Moreover, AI-powered virtual assistants can assist EAs in managing their workload more efficiently.

Tools such as Grammarly for drafting communications, Otter.ai for transcribing meetings, and TripIt for planning travel can perform tasks like setting reminders, organising files, and even drafting correspondence. By delegating these tasks to AI, EAs can ensure that nothing falls through the cracks.

In addition, AI can enhance communication and collaboration. With AI-driven tools like Microsoft Teams AI and Slack AI , EAs can streamline communication channels, ensuring that information is shared seamlessly across teams and departments. This improved communication fosters a more collaborative and cohesive work environment.

Global PA Association & Training Academy are leading the way in the Executive Assistant profession internationally by providing research and courses for Executive Assistants to integrate AI skills into their current job. Contact us to find out more at enquiries@globalpa-association.com or call +44 (0) 207 971 7311. www.globalpa-association.com

Executive Assistants Unsung Heroes of the Corporate World

Wed, 01 Jan 2025 17:09:11 GMT

Global PA Business Diploma, ILM Executive Assistant Advanced Business Programme

Global PA Business Diploma - Advancing the Career Prospects of Executive Assistants & Personal Assistants across the World

The aim of the Global PA Association & Training Academy has always been to raise the status and professionalism of the EA & PA Profession. We have been global champions of you all for 20 years, which started at BT plc when I founded the BT PA Network in 2003. This initiative led to many other organisations establishing their own PA Networks and so the industry as we know it today was born.

Here at Global PA we understand how important the role of Executive Assistants, Personal Assistants, Private PAs, Admin Assistants, Team PAs, Office Managers, Virtual PAs are to the success of any business. Often regarded as the 'Unsung Heroes of the Business World', quietly working away in the background supporting the achievements of their Executive.

With lifelong learning now the norm the profession has to continually evolve and once again Global PA led the way with our Academic Research & University Teaching links to some of UK's top Universities - which include Kingston University Business School, Birkbeck, University of London, University of Northumbria. As Recognised ILM Training Providers , Members of the CPD Standards Office , the CIPD & Institute of Leadership we ensure that your Profession remains visible, relevant and is at the forefront of learning and growth.

The ILM Executive Assistant Advanced Business Skills Programme (Global PA Business Diploma) equips EAs & PAs with business knowledge and awareness to support their Executive's challenges in a fast paced working environment. As a result you are able to anticipate issues arising and identify opportunities for improvement, streamline processes and make informed recommendations.

The aim of the course is to discover and advance your leadership and management skills and capabilities in the business world. Your confidence will be increased and working collaboratively with your Executive you will be able to take on additional responsibility.

The programme is interactive and engaging and includes breakout groups, assessments, videos, case studies, discussion, problem solving, coursework and achievement of the ILM Digital Award to showcase on Linked In.

Join us in London for Classroom training on: 24th January-26th January 2024 or 24th April - 26th April 2024
Online: Friday 2nd February - Friday 22nd March 2024, 1 Module a week, 8 Modules, 0930.11.00 GMT.

This programme can be delivered into companies across the world, online or in person. Global PA regularly deliver

training in the Middle East.
Reserve your place at enquiries@globalpa-association.com or call our office on 0207 071 7311. We can arrange a 15 minute Teams Call to discuss the programme with you. We look forward to supporting your career development.

I look forward to welcoming you to the Course.

Rosemary Parr, Founder & CEO Global PA Association & Training Academy

Global PA Conference & Awards Friday 12th July 2024 London

Thu, 16 May 2024 17:38:48 GMT

Do not miss the Executive Assistant Conference of the Year!

Venue: Carlton Tower Jumeirah Hotel, 1 Cadogan Place, London SW1X 9PY

Exclusive Invitation

for

Executive Assistants, Personal Assistants, Private PAs, Team Assistants, Virtual Assistants, Office Managers, Admin Assistants

We are thrilled to invite you to join us for a transformative day of learning, networking, and recognition at the Global PA Conference & Awards, supported by Pitman Training.

This event has been uniquely designed for your profession and is taking place on Friday, July 12, 2024 from 9:30 am to 5:00 pm at the Carlton Tower Jumeirah Hotel, 1 Cadogan Place, London SW1X 9PY.

The Conference is supported by Pitman Training, the Financial Conduct Authority and the University of Northumbria.

Highlights of the Event include:

**Key Executive Speakers:**

Gain insights into business challenges from Top Executives, Senior EAs and Experts in Professional Development

Jessica Rusu, Chief Data & Intelligence Officer will share her career journey and the value she places on her Executive Assistant
Listen to Dr Aliar Hossain, University of Northumbria share his insights on the EA profession's management capabilities and potential
Listen to the experience of Executive Assistants to CEOs from Rome and Saudi Arabia will share their knowledge, tips and insights on working overseas
Join in discussion about the Future of Work and the impact of AI
Engage in Team Building Activity
Network with your colleagues and peers and enjoy the 5 star hospitality of the 5 star Carlton Tower
Participate in a luxury Prize Draw with fabulous Prizes
Network with our Trusted Supplier Partners
Support the Achievements of Award Winners

**Global PA Awards 2024**

Celebrate the contributions of Executive Assistants, Personal Assistants, Secretaries, Team PAs, Team Assistants, Admin Assistants, and Office Managers across various industries.

Award Entry Details:

Opening Date:** April 25, 2024

Closing Date:** June 17, 2024

Prizes: You will receive a fabulous Trophy and a Gift

You can be nominated by your Manager or apply yourself for an award. Enhance your application with up to four testimonials from your Manager and colleagues. Even if you cannot attend the Conference, you can still enter the Awards and you will be celebrated via video.

Places are limited, book early and take advantage of Early Bird Rate (closes 31st May 2024)

£240 inc. VAT for Members

£275 inc. VAT for Non Members

£299 inc. VAT for Conference + 1 year CPD Professional Membership of Global PA Association

Discounts apply for 2 or more Bookings

Reserve 5 places for £1000 inc. VAT

Reserve 10 places for £2000 inc. VAT

Call our office on 0207 971 7311 or email enquiries@globalpa-association.com

A PA is the Powerhouse, Not “Just” a PA.

0017557053 (Rosemary Parr) — Mon, 27 Mar 2023 08:49:50 GMT

Over the years, the role of PAs has evolved into business assistants rather than personal. They have become specialists in office management, but we still hear people (including PAs themselves) refer to them as “just a PA”. This observation shows that the role is underrated sometimes and that even some of the people who have those roles, do not realize how important they are to every executive they are assigned to and the organization as a whole. It is concerning because if you do not understand your value and authority, you probably will not deliver in the right capacity needed. Here are some points to highlight the importance of the PA with the right skills.

Managing Specialist: An executive is often focused on higher-level tasks for the development of the company, but a company needs to run on daily tasks as well and someone has to be trusted to handle them efficiently for the company to progress. Having a trusted PA means you can be away for business meetings and potential deal-closing meetings and not have to worry about the emails to be sent for the next important appointment.

Human Calendar: If you have ever acknowledged the importance of setting alarms and reminders or circling dates on your calendars, then imagine how helpful it will be if you did not even have to set the alarm yourself, and even better, it walks into your office in person to remind you of a task, gives you all the documents you need just in time for you to be prepared? Work could not get better than that.

Mediator: There is a gap between the executive, the employees, and external stakeholders. The PA often stands in that gap. This is the reason why effective communication skill is a must-have to be a successful PA. The PA passes across messages to all parties, these messages must not be altered or sent wrongly as it could endanger the business in general, therefore, it is important that the PA knows what to communicate to whatever party, when to do so, and in the most appropriate way.

Organizer: Some executives have all these well-thought ideas for the company but sometimes, due to the workload, it feels overwhelming. A great PA who possesses great organizational skills, helps you organize your tasks and workplace procedures to keep things going smoothly and efficiently.

At the Global PA Training Academy, we ensure to train PAs on these core skills and prepare them to take on their roles efficiently as excellence in delivery is the core of our business.

Take some quick and affordable courses at your convenience on https://www.globalpatrainingacademy.com/p/the-role-of-the-executive-assistant

*Photo Source – Canva Photos

How to become the Assertive PA In Demand

Wed, 15 Mar 2023 11:40:27 GMT

When we train PAs and Managers, one of the most frequently asked questions we get is how to become more assertive in the workplace. We have observed this to be a struggle for many people due to their own nature. Some people do not like confrontations or difficult conversations, therefore, they would rather be passive and just take instructions, tasks, or whatever is thrown their way, even if they have better ideas they could suggest. Some others have been labelled “aggressive”, and for fear of challenging higher authorities and losing their jobs, they avoid speaking up. Then there is the category of people who do not know how to present their thoughts without actually being aggressive. This article will help you find the balance on how to be assertive rather than passive or aggressive.

Here are some ways you can politely decline or contribute without being rude or taking more than you can handle and eventually burning out.

Listen, Acknowledge, Present: It is rude to interrupt people when they speak. Listen to what they have to say and make sure you understand their points as acknowledging and repeating it is a powerful way of making a good audience of your listener for your own opinion.

For example:

Aggressive – “your point does not make any sense to me”.

Passive – “I agree with everything you have said”.

Assertive – “your point (…state what they said…) is very understandable, however, I suggest we (…state your own point…)”.

State Valid Points: At meetings or when speaking with your boss or even a client, resist the urge to be a spectator. While it may save you the stress of doing the hard part, it also presents you as irrelevant. Nobody wants to work with an irrelevant person, they might as well work alone.

For example:

Aggressive – *Interrupts and states their opinion*

Passive – *says nothing at all*

Assertive – “Excuse me, I’d like to also add that (…state your idea…)”

Reject Excess Workload: Sometimes, your boss or even colleagues may simply forget your workload and tend to keep adding more to your desk. It is in your interest to speak up and not take on tasks that you cannot meet up with the deadlines. The next time you are assigned more than you can take on, politely remind them of your tasks and priorities.

For example:

Aggressive – “No I can’t do this”.

Passive – “Yes, I will do everything”.

Assertive – “With the tasks I have to do, I can’t make this a priority now, could I work on this (mention when you will have the chance to)?”.

Problem-Solving Skill: As is learnt in our course – “7 Key Management Skills Programme”, problem-solving is invaluable in every team and for every successful individual in general. Where a problem has been identified, you stand out if you proffer solutions rather than sitting and brooding over the problems.

For example:

Aggressive – “I can’t deal with all these problems”.

Passive – “I don’t know what to do about all these problems”.

Assertive – “Let us try to (…suggest a possible and meaningful solution already researched…)”.

Ask for Help: It is wrong to assume people know when and where you need help. They do not read minds. It is a disservice to yourself to not ask for help when you need it.

For example:

Aggressive – “I am tired of all this work”.

Passive – “I can do everything”. OR “I understand what to do”.

Assertive – “I have researched how to do this, but I don’t seem to understand it, could you direct/assist/explain/break it down to me how to do it?”.

Clarify and Summarize: Sometimes, meetings tend to drag unnecessarily, and points are over dragged and repeated. This could be draining and time-consuming. It is okay to help clarify already established points or ask for specific points decided. This is better than trying to set up another meeting without arriving at any conclusions.

For example:

Aggressive – “Nothing has been achieved at this meeting”.

Passive – “can we meet again later to discuss this further?” OR *says nothing and just goes with the flow*.

Assertive – “In conclusion OR Bottomline is (…state the points established and required actions to take next…)”.

Demand for Preferred Tasks: Do not sit and wait to be given a task you will love to do especially when you know you will do them well. You can tell whoever is in charge that you will love to take on certain tasks and possibly tell them how or why you believe they should be assigned to you.

For example:

Aggressive – “I am going to do (…state the task…)”.

Passive – *says nothing and just silently hopes to be asked to do it one day*.

Assertive – “I’d like to do (…state the task…) because (…state the reason why you believe you are fit to do it…), Is it possible that it is assigned to me?”.

For more tips on how to be better at your workplace, sign up for our courses and visit our blog for more free tips.

*Image credit – Canva photos*

How To Prepare for Networking Events.

0017557053 (Rosemary Parr) — Mon, 06 Mar 2023 18:40:28 GMT

Global PA Association is known amongst many other qualities, for organizing networking events for PAs and we understand that networking events are part of the life of a corporate worker, and planning to attend them can be quite tough. The idea of being in a room with numerous people meeting themselves for the first time, striking up a conversation, and holding a conversation for some time can be difficult to deal with.

Hence, we have noted down some useful tips on how to show up and make your presence memorable with good conversations at networking events.

Firstly, you have to prepare for the event. This preparation helps you appear more composed and confident. Some things to do before the event day are:

· When attending a networking event, make sure to keep an open mind to make new connections that could lead to great opportunities.

· Get knowledge of the list of attendees from the organizers directly or indirectly.

· Do a little research to get to know them and make decisions on whom you would target to speak to at the event.

· For a bonus, you could contact them via email for a pre-introduction and to make conversations easier.

· If you do not feel confident going alone, it might be a great idea to invite someone who could also benefit from the event to accompany you. Having a companion helps boost confidence sometimes.

· Come with loads of business or contact cards to exchange with people you wish to stay in touch with after the event.

Secondly, during the event, here are some ideas on how to navigate your way smoothly through conversations:

· If you are nervous, speaking with individuals first rather than a group of people may be best. This will help you start building momentum and getting into the element.

· Do not focus on sweeping through the crowd in an attempt to speak to every attendee. It is better to speak to a few people with a specific target than everyone and in the end, no deep conversation with anyone because of short-timed discussions.

· Endeavour to begin conversations with an introduction. Make sure to introduce yourself boldly, briefly with only important details of your name, role, organization, and other interesting details about your career plans. Keep it cheerful and brief as your introduction may open doors for more discussion.

· When discussing with people, ask questions about their jobs, roles, and career ladder interests. Make it as engaging as possible. It is usually positive when people perceive you are interested in their professional history.

· Do not start pitching for an opportunity at the event, however, where you see how a person may be helpful to you, you can engage them to tell you more about those areas. Tell them it is an interesting field for you and you will like to learn more from their experiences. After the event, when you have built more than a surface rapport with them, is a better time to pitch.

· When there seems to be nothing left to discuss and you do not know how to end conversations, you can politely say you’d love to let them go ahead and interact with other people. You could also introduce them to someone else you think they would like to speak to. This is also a good time to exchange contact details or cards.

Thirdly, after any networking event, take a moment to think of how the event went and consider a follow-up on those important conversations you had. Keep in mind to reach out to the identified contacts within 48 to 72 hours after the event. You can either send them a mail or connect with them on platforms like LinkedIn, depending on the nature of your conversations, you may even arrange a physical meeting with them.

Happy Networking!

*Global PA Association*

Photo Credit - Canva Photos

Benefits of LinkedIn in the Corporate World

Fri, 24 Feb 2023 13:19:46 GMT

Social media has changed the ideology of traditional networking. It has provided various platforms for virtual networking in diverse industries. Every industry has a platform where it sells best and for the corporate world, LinkedIn is one of the best marketplaces. If you are wondering why the buzz about LinkedIn, then you definitely need to learn a lot about the app. Get to know the key beneficial factors to gain from a LinkedIn profile as a job seeker, recruiter, executive, or employee.

Job Seeker: There are loads of benefits associated with the platform and these include but are not limited to: an updated and professional profile, business networking, academic and work experience, and a display of skills and expertise. Like other social media platforms, it also helps you find and make connections with new and existing contacts and keep in touch. Simply put, it is an app where your portfolio and CV are clearly outlined and laid out in front of your audience if utilized efficiently. The best part is the fact that people can openly recommend you to boost your chances. There is no better way of marketing yourself as a person or a brand. One of the most interesting aspects of LinkedIn is the use of keywords. As a job seeker, you must build your profile using the most sought-after skills and keywords in your field for an advantageous position for hiring managers. When a role is advertised to you by LinkedIn, they show you how many skills you have that match the role, and the higher the match, the higher your opportunity of being contacted. How cool is that?

Recruiter: As Head hunters for Executive Assistants for CEOs and Chairmen we have found Linked In to be an invaluable tool with very high quality and experienced candidates. Another important aspect is that, for an organization, it points you to potential employees whose profiles fit the job position you are looking to recruit. Hence, it is the perfect job marketplace for job seekers, recruiters, and business owners. When a recruiter looks at your profile, they want to get to know how you are valuable to their organization before asking to meet you in person, therefore, it is necessary to elaborate on your experiences and your core skills. Highlight your strong points in a concise manner to catch the reader’s attention. Let your profile speak for you in the most interesting manner.

Employee: As an employee looking for career development, there are numerous certifications and LinkedIn courses with badges recognized, that you can register for to upskill your career and do better at your workplace, while as an executive, there are various groups and circles that you can join for networking purposes and business development.

Executive/Business Owner: The use of LinkedIn groups is also beneficial to executives, freelancers, and business owners, to connect with industry experts, potential clients, and fellow business owners.

There is also the LinkedIn article where you can publish articles on topics in your field or something you know well, somewhat like a blog post. These articles are a great way of sharing knowledge on a topic but longer than your regular posts. A great way to build a strong presence and authority.

In summary, Global PA Association highly recommends LinkedIn for making the right connections Internationally to build our business. We find it is an excellent market research tool that ensures we offer our Clients across the world the learning and development relevant to their requirements. It is a huge platform where people have found great opportunities over the years. So the next time you think about LinkedIn, think about how many opportunities you may be missing out on just by being away from the platform!

Photo credit: Canva Images

The Most Effective Ways to Communicate Confidently

Fri, 10 Feb 2023 14:51:55 GMT

Communication is beyond speaking and writing, it also involves non-verbal messages. Good communication encompasses the way a message is passed from one person to another. Here are some useful tips on how to communicate confidently to get the attention you need.

Mental Readiness:

The first step to almost everything begins with the mind First, begin with acquiring the skills and knowledge you need to prepare yourself for whatever it is you seek. Be that person who is unarguably good enough.

Next, believe that you are fit for the job. If you are not convinced about your own self, then you cannot convince another person that you are good enough. Then finally, practice as many times as possible.

Body Language:

Your physical appearance is the first pitch you make before you speak. Some cases will need to judge a book by the cover; be the perfect cover!

· Standing or sitting confidently

· making eye contact

· using the appropriate expression for the situation

· having a firm grip during a handshake

· staying calm

· listening to understand a speaker.

· keeping a safe distance to respect personal spaces.

· Organize whatever physical item you have to show up with.

Tone:

The sound of your voice, the content, the quality of your speech, and the delivery method all speak volumes about your personality.

· keep it short and precise with pauses in between to get attention.

· Use appropriate channels and time to address situations accordingly.

· Speak with a good tempo, not too slowly or too quickly.

· Keep a good volume, not too loud not too low.

· Use appropriate linking phrases and starter words to show great command of language and calculated thoughts.

· Recap what you have learned at the end to show that you understood clearly, what has been said.

*Source - Jan Ferguson, Perfect Assertiveness (Random House Business Books, 2003).

Sue Ferguson, Develop Your Assertiveness Second Edition (Kogan Page, 2000).

*Photo credit: Istock Images (2022).

1:1 Executive Assistant Training Day at the IOD, Pall Mall, London SW1

0017557053 (Rosemary Parr) — Thu, 11 Aug 2022 17:47:20 GMT

Are you a Senior EA looking for Professional Development, but the time commitment is an issue?

Why not take the opportunity to work at the prestigious Institute of Directors in Pall Mall, London where Rosemary Parr is a Member, on a bespoke 1:1 training session, completely designed to your specification?

This 1 day training session will include pre-assessment of your learning needs via a Zoom or Teams call and a bespoke learning programme will then be designed exclusively for you.

In addition you get the chance to spend time with Rosemary, who as the former EA to the Chairman of BT plc with a 30 years career as an EA, totally understands the challenges and demands involved in working for Senior Executives.

During the 1 day session together you will solve problems, discuss, interact, receive feedback, undertake questionnaires and assessments to discover more of who you are and what further skills and abilities you can bring to your role. In discussion with Rosemary you will choose the topics you would like to know more about and receive valuable advice on managing the complex and demanding role of working with CEOs, Chairman, Board Directors.

Outline Agenda:

Pre-session 1 hour Zoom or Teams call to discuss your learning needs
0930-1630: 1:1 Training & Development Session at the IOD. Includes refreshments and lunch
Follow up 1 hour Zoom or Teams session to embed the learning
CPD Standards Office Certificate available on completion
Includes Training Pack, Handouts, Assessments & CPD Certificate

Your Trainer, Rosemary is a qualified CIPD L&D Practitioner, CTI Co-Active Coach, Lecturer at Birkbeck, University of London with 14 years experience developing EAs and PAs across the UK, Middle East, Asia Pacific & South Africa.

Ask your Executive today for a day devoted to your Professional Development, with the additional advantage of how it will also benefit your Executive when you return to the workplace. Together you will be more proactive, with renewed energy and enthusiasm and enhanced creativity and fresh ideas.

Don’t hesitate to ask your Executive and email Rosemary@globalpa-association.com, she is looking forward to hearing from you, or call our office on 0800 043 0258.

Cost: on application

Importance of upskilling and keeping up with new tech for EAs & PAs

Sun, 06 Feb 2022 15:39:36 GMT

The Future: Upskilling for the EA & PA Profession

We are now starting to adjust to life post-Covid and we are in the midst of a transformation in office working practices. The traditional office we knew has now been changed forever. Futurists are predicting that the acceleration of remote working might be more important than the introduction of the internet to the public in 1993. As employers scrambled during pandemic restrictions to implement remote working for all employees, there is no sign that a full return to 5 days a week working in the office will return.

What does this mean for Executive Assistants & Personal Assistants?

With hybrid working becoming the ‘new normal’ in the office you are now at the forefront of managing software applications and working digitally. Overnight you had to grasp the workings of Teams, Zoom, Cisco Webex, Go To Webinar and other conferencing applications. In the early days of lockdowns the conferencing technology did not always work well and buffering, crashing and losing important clients on a video call where some of the challenges you faced – along with managing multiple diaries and communicating across time zones! However I know that EAs & PAs always rise to the challenges that confront them, with the grace and ease of The Swan.

So many new technologies have emerged mainstream in the last 2 years – and I often get asked – what is the best software for time management? – is it Trello, Monday.com, ToDoist, Microsoft To Do, One Note, Evernote … the list goes on. Project Management abilities have become a ‘must have’ skill for Office Professionals. EAs & PAs are tasked with managing company events, golf days, team off-sites, conferences, dinners, lunches – all of which require coordination and project management skills. Working remotely requires showing your digital skills and professionalism on video calls by sharing spreadsheets of how you are coordinating an event. The days of the notepad and pen, visiting your Executive at his desk, and organising an event in your notebook are long gone, plus printers no longer exist in many offices! Minute taking for many of you is now via video calls, which present new challenges in note-taking and transcribing. The skill of a minute taker in a face to face meeting is the ability to read the room and connect directly with each speaker, this ability can be lost on video calls.

Skills for Hybrid Working

In the digital office environment the future is promising for your profession. You are needed more than ever to coordinate and manage complex situations, so your Executive is freed up to be super effective in their role. Continuous upskilling is now the ‘de facto’ standard for employees everywhere. No one can afford to sit back and stay the same; we are all living in an era of rapid transformational growth in tech and soft skills. At the Global PA Association & Training Academy we recommend you continue to attend soft skills and tech skill courses to maintain your competitive edge and increase your value to your organisations. For career and training advice do contact us at www.globalpa-association.com

Rosemary Parr, Business Skills International Trainer, Founder Global PA Association

Rosemary Parr quoted in Daily Mail Wednesday 7th July 2021

0017557053 (Rosemary Parr) — Wed, 07 Jul 2021 19:37:06 GMT

Top Executives cannot operate effectively without their Assistant

An article in the Daily mail on Tuesday 6th July 2021 today highlighted the evolution of the EA and PA role post Covid. It is true that Covid has accelerated workplace change, probably bringing it forward by as much as 5-10 years. Larger organisations are re-structuring and it is often the Office Support function that feels the impact and loss of jobs.

However a new dawn is emerging as the rise of the Virtual Assistant has accelerated in the last 10 years, offering flexibility to SMEs and a valuable asset to larger corporations as 'back up' support. Technological advances are moving so fast that we are all running to catch up - EAs, PAs & Secretaries are the anchor in companies who use their initiative and get to grips with the technology first, and then train everyone else.

I strongly believe in the value of VAs, EAs, PAs & Secretaries to an organisation - they are the engine room, who ensure the seamless flow of processes and systems, they are agile and flexible whilst remaining calm through pandemics, terrorism, floods, fires and anything else that is thrown at them! They are worth their wait in gold, they offer overwhelmed Executives who are juggling multiple priorities the space to breathe, reflect, problem solve and make the right decision.

They will never be eliminated in the workplace, I certainly could not do without mine. They have moved from 20th century stereotyping to 21st century modernity, coping with every twist and turn in the road whilst smiling serenely and gliding along like a Swan!

Article Daily Mail: Link here

Author: Rosemary Parr

0c626094

AI & the Role of Executive Assistants

How AI will benefit Executive Assistants in their Jobs

Executive Assistants Unsung Heroes of the Corporate World

Global PA Business Diploma, ILM Executive Assistant Advanced Business Programme

Global PA Conference & Awards Friday 12th July 2024 London

Do not miss the Executive Assistant Conference of the Year!

﻿ Venue: Carlton Tower Jumeirah Hotel, 1 Cadogan Place, London SW1X 9PY

A PA is the Powerhouse, Not “Just” a PA.

How to become the Assertive PA In Demand

Here are some ways you can politely decline or contribute without being rude or taking more than you can handle and eventually burning out.

How To Prepare for Networking Events.

Hence, we have noted down some useful tips on how to show up and make your presence memorable with good conversations at networking events.

Benefits of LinkedIn in the Corporate World

The Most Effective Ways to Communicate Confidently

Communication is beyond speaking and writing, it also involves non-verbal messages. Good communication encompasses the way a message is passed from one person to another. Here are some useful tips on how to communicate confidently to get the attention you need.

1:1 Executive Assistant Training Day at the IOD, Pall Mall, London SW1

Are you a Senior EA looking for Professional Development, but the time commitment is an issue?

Importance of upskilling and keeping up with new tech for EAs & PAs

Rosemary Parr quoted in Daily Mail Wednesday 7th July 2021

Top Executives cannot operate effectively without their Assistant

Venue: Carlton Tower Jumeirah Hotel, 1 Cadogan Place, London SW1X 9PY