Benefits of LinkedIn in the Corporate World

Social media has changed the ideology of traditional networking. It has provided various platforms for virtual networking in diverse industries. Every industry has a platform where it sells best and for the corporate world, LinkedIn is one of the best marketplaces. If you are wondering why the buzz about LinkedIn, then you definitely need to learn a lot about the app. Get to know the key beneficial factors to gain from a LinkedIn profile as a job seeker, recruiter, executive, or employee.

Job Seeker: There are loads of benefits associated with the platform and these include but are not limited to: an updated and professional profile, business networking, academic and work experience, and a display of skills and expertise. Like other social media platforms, it also helps you find and make connections with new and existing contacts and keep in touch. Simply put, it is an app where your portfolio and CV are clearly outlined and laid out in front of your audience if utilized efficiently. The best part is the fact that people can openly recommend you to boost your chances. There is no better way of marketing yourself as a person or a brand. One of the most interesting aspects of LinkedIn is the use of keywords. As a job seeker, you must build your profile using the most sought-after skills and keywords in your field for an advantageous position for hiring managers. When a role is advertised to you by LinkedIn, they show you how many skills you have that match the role, and the higher the match, the higher your opportunity of being contacted. How cool is that?

Recruiter: As Head hunters for Executive Assistants for CEOs and Chairmen we have found Linked In to be an invaluable tool with very high quality and experienced candidates. Another important aspect is that, for an organization, it points you to potential employees whose profiles fit the job position you are looking to recruit. Hence, it is the perfect job marketplace for job seekers, recruiters, and business owners. When a recruiter looks at your profile, they want to get to know how you are valuable to their organization before asking to meet you in person, therefore, it is necessary to elaborate on your experiences and your core skills. Highlight your strong points in a concise manner to catch the reader’s attention. Let your profile speak for you in the most interesting manner. 

Employee: As an employee looking for career development, there are numerous certifications and LinkedIn courses with badges recognized, that you can register for to upskill your career and do better at your workplace, while as an executive, there are various groups and circles that you can join for networking purposes and business development.


Executive/Business Owner: The use of LinkedIn groups is also beneficial to executives, freelancers, and business owners, to connect with industry experts, potential clients, and fellow business owners.

There is also the LinkedIn article where you can publish articles on topics in your field or something you know well, somewhat like a blog post. These articles are a great way of sharing knowledge on a topic but longer than your regular posts. A great way to build a strong presence and authority.

In summary, Global PA Association highly recommends LinkedIn for making the right connections Internationally to build our business. We find it is an excellent market research tool that ensures we offer our Clients across the world the learning and development relevant to their requirements. It is a huge platform where people have found great opportunities over the years. So the next time you think about LinkedIn, think about how many opportunities you may be missing out on just by being away from the platform!


Photo credit: Canva Images

By Rosemary Parr • 30 Jul, 2023
Global PA Business Diploma, ILM Executive Assistant Advanced Business Programme

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