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Over the years, the role of PAs has evolved into business assistants rather than personal. They have become specialists in office management, but we still hear people (including PAs themselves) refer to them as “just a PA”. This observation shows that the role is underrated sometimes and that even some of the people who have those roles, do not realize how important they are to every executive they are assigned to and the organization as a whole. It is concerning because if you do not understand your value and authority, you probably will not deliver in the right capacity needed. Here are some points to highlight the importance of the PA with the right skills.

When we train PAs and Managers, one of the most frequently asked questions we get is how to become more assertive in the workplace. We have observed this to be a struggle for many people due to their own nature. Some people do not like confrontations or difficult conversations, therefore, they would rather be passive and just take instructions, tasks, or whatever is thrown their way, even if they have better ideas they could suggest. Some others have been labelled “aggressive”, and for fear of challenging higher authorities and losing their jobs, they avoid speaking up. Then there is the category of people who do not know how to present their thoughts without actually being aggressive. This article will help you find the balance on how to be assertive rather than passive or aggressive. Here are some ways you can politely decline or contribute without being rude or taking more than you can handle and eventually burning out.

Global PA Association is known amongst many other qualities, for organizing networking events for PAs and we understand that networking events are part of the life of a corporate worker, and planning to attend them can be quite tough. The idea of being in a room with numerous people meeting themselves for the first time, striking up a conversation, and holding a conversation for some time can be difficult to deal with. Hence, we have noted down some useful tips on how to show up and make your presence memorable with good conversations at networking events.

Social media has changed the ideology of traditional networking. It has provided various platforms for virtual networking in diverse industries. Every industry has a platform where it sells best and for the corporate world, LinkedIn is one of the best marketplaces. If you are wondering why the buzz about LinkedIn, then you definitely need to learn a lot about the app. Get to know the key beneficial factors to gain from a LinkedIn profile as a job seeker, recruiter, executive, or employee.